LG TV 55″ UHD AI 4K 55UP7710

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

Quick and easy game setup

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

Thrilling Sports Experience

Feel like you’re in the stadium. Bluetooth Surround Ready lets you experience the game as though you’re right on the sidelines. And with Sports Alert you’ll always know when your favourite teams are playing.

Never miss your team play

Sports Alert notifies you before, during, and after games. You’ll never have to worry about missing the big plays from your favorite teams, even when you’re watching other content.

Immerse yourself in the game

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

A clear home advantage

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

Enhance everything you see and hear

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

See it all in 4K

LG UHD AI ThinQ transforms 2K content into the most lifelike 4K picture by enhancing detail, definition, and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness.

A bright idea for better TV

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

Sound that every genre deserves

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive